Rihanna hu ua Puma's New Creative Director

Zoo Siab

• Tshuaj xyuas rau

Ib qho ntawm qhov kev zam loj tshaj plaws ntawm xyoo 2014 tau ntxim nyiam tseem ua haujlwm tau zoo-koj paub, khaub ncaws uas koj ua tau xav hnav tawm ntawm txoj kev tom qab tsoo lub gym. Thiab cov neeg muaj suab npe tau zoo siab los qiv lawv qhov kev lees paub rau qhov sib txawv (saib: Carrie Underwood Tshaj Tawm Txoj Haujlwm Qoj Qoj Tshiab). Tab sis Puma tej zaum yuav tsuas yog ib-upped tag nrho cov zam-sib ntsib-zog wannabes tawm muaj: Lawv nyuam qhuav ntiav Rihanna ua lawv tus thawj coj tshiab muaj tswv yim.

Yog, Rihanna, hnav khaub ncaws tsis zoo "hnav khaub ncaws" thiab yeej ntawm CFDA's 2014 Fashion Icon Award. Raws li WWD, Rihanna ya mus rau Herzogenaurach, lub teb chaws Yelemees, nag hmo ntsib nrog pab neeg tsim ntawm Puma lub hauv paus chaw haujlwm. Raws li lub taub hau ntawm cov khoom lag luam poj niam txoj kab, nws yuav "ua haujlwm nrog Puma los tsim thiab hloov kho Puma yam qub nrog rau tsim cov qauv tshiab ntxiv rau Puma cov khoom lag luam," lub tuam txhab tau hais hnub no hauv xov xwm tshaj tawm.

Tsis txhob xav tias qhov no tsuas yog ib qho rau kev tshaj tawm-Rihanna (uas tseem tau koom tes nrog River Island, MAC, Giorgio Armani, Balmain, thiab Gucci) tau kos npe rau kev koom tes ntau xyoo uas tsis tsuas yog muab tes rau nws -on lub luag hauj lwm hauv kev npaj Puma lub zog thiab kev cob qhia kab (tsim khaub ncaws thiab khau), tab sis ua rau nws lub tuam txhab lub ntiaj teb no brand ambassador thiab lub ntsej muag ntawm Puma lub ad phiaj los nqis tes rau lub caij nplooj zeeg 2015.

Tsis xav tsis thoob, lub hnub qub tau xav txog nws qhov kev ua yeeb yam tshiab; nws tau tshaj tawm Puma duab ntawm Instagram txhua hnub. Thiab peb zoo nkauj heev los saib nws ua pa lub neej tshiab rau hauv cov khoom lag luam zoo-peb xav txog cov tawv nqaij, ntau qhov kev txiav tawm thiab ntau dua li ob peb daim spandex. Peb cov lus nug tsuas yog, puas yog sai dhau los muab cov no tso rau xyoo tom ntej cov hnub so xav tau daim ntawv teev npe?

Tshuaj xyuas rau