Nike ua ib nqe lus muaj zog hais txog kev sib npaug

Zoo Siab

• Ntsuam xyuas rau

Nike hwm hwm Lub Hlis Keeb Kwm Dub nrog cov lus hais muaj zog uas muaj ib lo lus yooj yim: Sib luag. Cov khaub ncaws ncaws pob loj tshaj tawm nws txoj kev tshaj tawm tshiab thaum lub sijhawm Grammy Awards nag hmo. (Saib Nike's Black History Lub Hlis sau ntawm no.)

Nrog cov duab ntawm LeBron James, Serena Williams, Kevin Durant, Gabby Douglas, Megan Rapinoe thiab ntau dua, Nike's 90-thib ob kev lag luam qhia tias kev ua si nawv tsis muaj kev ntxub ntxaug - tsis hais koj hnub nyoog, poj niam txiv neej, kev ntseeg lossis xim.

Hauv keeb kwm yav dhau, Alicia Keys hu nkauj Sam Cooke's "A Change is Gonna Come," tom qab tus piav qhia nug: "Qhov no puas yog keeb kwm thaj av tau cog lus tseg?"

"Ntawm no, hauv kab no, ntawm lub tsev txiav txim plaub ntug, thaj av turf. Ntawm no, koj tau txiav txim siab los ntawm koj cov kev ua. Tsis yog koj zoo li lossis kev ntseeg," nws hais ntxiv. "Kev sib luag yuav tsum tsis muaj ciam teb. Cov nyiaj peb pom ntawm no yuav tsum hla cov kab no. Lub sijhawm yuav tsum tsis txhob ntxub ntxaug."

"Lub pob yuav tsum thaws tib yam rau txhua tus neeg. Kev ua haujlwm yuav tsum outshine xim. Yog tias peb tuaj yeem sib npaug ntawm no, peb tuaj yeem sib npaug txhua qhov chaw."

Nike tam sim no txhawb nqa "Sib luag" tees ntawm lawv lub vev xaib. Thiab raws li Adweek, lawv tab tom npaj pub nyiaj $ 5 lab rau "ntau lub koom haum uas txhawb kev sib luag hauv zej zog thoob plaws Asmeskas, suav nrog Mentor thiab PeacePlayers." Lawv qhov kev txhawb nqa kev lag luam yuav tsum tau rov tshwm sim thaum NBA's All-Star Game tom qab lub lim tiam no, tab sis tam sim no, koj tuaj yeem saib nws hauv qab no.

Ntsuam xyuas rau