Qhov no KonMari-Inspired Makeup Brand yuav ua rau Minimalist tawm ntawm koj

Zoo Siab

• Ntsuam xyuas rau

Thaum Anastasia Bezrukova txiav txim siab tias nws xav kom tshem tawm nws lub neej, nws mus tag nrho. Nws binged Youtube cov vis dis aus thiab phau ntawv hais txog KonMari Txoj hauv kev kom huv thiab txawm tias dhau los ua tus pov thawj KonMari tus kws pab tswv yim hauv xyoo 2019 (yog, qhov ntawd yog qhov tseeb), ib sab ua haujlwm rau nws txoj haujlwm raws li kev yuav khoom zoo nkauj.

Raws li Bezrukova tau pab nws cov neeg siv khoom declutter, nws pib pom tias cov khoom lag luam zoo nkauj tshwj xeeb yog qhov tseem ceeb. "Kuv pom tau tias cov poj niam, peb txhua tus, tsis hais seb koj ua haujlwm hauv kev zoo nkauj los yog tsis, muaj ntau, ntau, ntau yam kev tu tawv nqaij thiab pleev, feem ntau peb tsis siv txhua hnub," nws hais tias "Thaum kuv pab lawv declutter, lawv yuav hais tias lawv muaj kev ntxhov siab txog lawv cov khoom zoo nkauj thiab tau siv ntau txhiab nyiaj rau cov khoom uas lawv tsis siv tiag tiag."

Nyob rau tib lub sijhawm, Bezrukova tau suav nrog nws tus kheej keeb kwm ntawm kev yuav khoom zoo nkauj thiab tuav rau lawv. Nws suav nrog tus cwj pwm rau nws thaum yau thaum nyiaj tau nruj thiab ua rau muaj lub siab xav yuav khoom ntau dhau thaum laus. Bezrukova txiav txim siab ua tus kheej kev cog lus kom dhau los ua tus xav paub ntau ntxiv mus tom ntej, los ntawm kev yuav khoom los ntawm cov hom phiaj me me-tsav hom thiab tsuas yog yuav khoom uas yuav ntxiv tus nqi rau nws lub neej. (Muaj feem cuam tshuam: 2021 Txoj Kev Zoo Nkauj Loj Tshaj Plaws Yog Txhua Yam Txog "Skinimalism"

Ib qho kev mus ncig tshwj xeeb rau Sephora hloov Bezrukova txoj kev xav txog yuav ua li cas cov khoom lag luam zoo nkauj tuaj yeem muag khoom yam tsis muaj kev txhawb nqa ntau dhau. Nws tau taug kev mus rau tom khw thaum mus yos hav zoov rau cov khoom lag luam los siv rau nws lub tshoob tom qab kev sim sim nrog tus kws pleev xim ua rau nws tso nws lub siab dhau. "Nws zoo li 75 feem pua ​​​​ntawm cov khoom hauv lub khw kuv tsis tuaj yeem hnav ib hnub rau ib hnub," nws hais. "Kuv hais rau kuv tus kheej, Kuv xav tias zoo li peb tab tom ploj ib lub npe uas tsis ua qhov vwm, sau ntau, tab sis ntawm qhov tsis sib xws, ua ntau yam kev saib xyuas, niaj hnub, qhov tseem ceeb, sau uas tau tsom mus zoo thiab yooj yim rau cov neeg siv khoom khw."

Bezrukova tau ua raws li lub tswv yim thiab tsim Minori, lub npe tshiab rau cov minimalists uas tsis xav muab tag nrho kev yuav pleev. (Muaj feem cuam tshuam: Chaw nres nkoj Whitney, Mandy Moore, thiab Jenna Dewan Tsis tuaj yeem Tau Txais Qhov Zoo Ntawm Qhov Zoo Nkauj Zoo Nkauj)

Raws li qhov tsim nyog, Minori - luv luv rau "cov keeb kwm tsis tshua muaj" - tau pib nrog kev sau ntawm peb yam khoom siv ntau yam. Cov kab ntawv suav nrog lub ntsiab lus tseem ceeb uas ua ob npaug raws li lub qhov muag xim, daim di ncauj tsis lo nrog lub ntsej muag ci, thiab lub ntsej muag uas koj tuaj yeem thov rau koj lub puab tsaig, tawv muag, lossis daim di ncauj. Bezrukova tau xaiv rau cream-rau-hmoov ua tiav ntawm qhov tseem ceeb thiab blush vim nws tus kheej kev paub nrog cov qauv qab zib uas yuav xav tias nplaum. "Cream-rau-hmoov muaj qhov muag muag heev," nws hais. "Yog tias koj kov koj lub ntsej muag, koj xav tias xoom nplaum. Nws nyob twj ywm ntev dua li cov khoom siv qab zib, tab sis nws tsis zoo li hmoov. Koj cov tawv nqaij tseem zoo li dewy." (Related: Yuav Ua Li Cas Ua Kom Zoo Li Cas Quarantine No-Makeup Look, Raws Li Makeup Artists)

Yuav nws: Minori Cream Blush, $32, minoribeauty.com

Qhov ntxoov ntxoo ntau ntawm txhua cov khoom lag luam zoo sib xws, nrog txhua qhov ntxoov ntxoo tau raug xaiv rau nws lub peev xwm los ua kom zoo rau txhua daim tawv nqaij. (Lub blush, highlighter, thiab gloss tuaj nyob rau hauv ob, ob, thiab plaub ntxoov, ntsig txog.) "Thaum kuv yog ib tug buyer ua hauj lwm nrog cov hom, kuv xav tias zoo li muaj ob ntxoov uas yog qhov zoo tshaj plaws muag, thiab qhov ntawd yuav ua hauj lwm zoo. rau txhua tus los ntawm kev ncaj ncees mus rau qhov tob, "nws hais. "Tab sis tom qab ntawd peb muaj cov vwm sau los ntawm txhua qhov ntxoov ntxoo, feem ntau tsis ua haujlwm rau tib neeg feem coob. Kuv hais tias, 'Vim li cas peb tsis tsom mus rau qhov ntxoov uas nthuav tawm thoob ntiaj teb, ua kom yooj yim. Txawm li cas los xij koj cov tawv nqaij suab nrov, koj tsis tas yuav txhawj xeeb txog qhov nws tsis zoo rau koj. '"

Ib puag ncig ntxiv kom pom lub hom phiaj kom paub siv kev coj noj coj ua, Minori cov khoom lag luam yog vegan thiab Leaping Bunny-ntawv pov thawj, thiab cov qauv raug tsim tawm ntawm tsev neeg me uas muaj tsev sim hauv Texas. Lub hom lag luam tau tshaj tawm cov lus qhia ntawm nws lub vev xaib yuav ua li cas pov tseg nws cov ntim khoom. Nws tau koom nrog TerraCycle's Zero Wast Box program, thiab thaum koj ua tiav nrog koj lub kaus mom yas lossis lub di ncauj gloss, lub hom tuaj yeem xa koj daim ntawv them ua ntej xa lawv mus rau rov ua dua. Cov ntsiab lus no tsis tas yuav rov ua dua yog tias koj tso lawv rau hauv kev rov ua dua tshiab, uas tsis yog txhua tus tuaj yeem nkag mus rau thawj qhov chaw. (Muaj feem cuam tshuam: Vim Li Cas Koj Yuav Tsum Saib Xyuas Txog Greenwashing - thiab Yuav Ua Li Cas Paub Nws)

Txawm hais tias koj yog tus neeg tsawg tshaj plaws hauv kev tshawb nrhiav qhov kev xav tom ntej-dhau los ntxiv rau koj cov pleev pleev-lossis tus maxmalist uas tseem yog tus nqus rau cream blush-koj tuaj yeem saib Minori rau koj qhov kev zoo nkauj tom ntej. Cov khoom lag luam muaj tam sim no ntawm MinoriBeauty.com, thiab yuav pib ntawm Detox Market thaum Lub Xya Hli 14.

Ntsuam xyuas rau