Koj Lub Hlwb Ntawm: Khw Muag Khoom Noj

Zoo Siab

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Koj taug kev hauv kev xav tau yogurt, tab sis koj taug kev nrog ib nrab ntawm cov khoom noj txom ncauj thiab cov khoom muag, lub raj mis tshuaj yej, thiab ib lub hnab nyiaj uas yog $ 100 sib dua. (Ntawm qhov ntawd, tej zaum koj yuav tsis nco qab txhua yam txog yogurt.)

Nws tsis yog khawv koob. Cov khw muag khoom hnub no tau tsim los txhawm rau txhawm rau txhawm rau koj lub hlwb mus rau kev yuav khoom tsis txaus ntseeg. Nov yog li cas:

Thaum Koj Mus Taug Kev Ua Ntej

Paj, txiv hmab txiv ntoo, thiab zaub yuav luag ib txwm nyob ze ntawm lub khw nkag. Vim li cas? Cov khoom lag luam no ua rau koj lub hlwb xav tsis thoob uas koj nkag mus rau qee qhov ntuj thiab tshiab-qab ntxiag oasis sib nrug ntawm koj cov hnub ua haujlwm, piav qhia Melanie Greenberg, Ph.D., Sab Qaum Teb California raws li kws kho mob hlwb.

Ua cov khoom sib dhos ntawm cov crates lossis ntog rau hauv pob tawb xa koj lub paj hlwb cov lus tsis nco qab: Cov txiv hmab txiv ntoo thiab zaub no tau coj ncaj ncaj los ntawm thaj teb, tsis yog xa mus los ntawm cov thawv ntim khoom, Greenberg hais.

Koj kuj tseem yuav pom (thiab hnov ​​tsw!) Lub tsev mov ci, hais tias Aner Tal, Ph.D., ntawm Cornell University Food & Brand Lab. Cov tswv khw paub cov ntxhiab tsw ntawm cov khoom ci tshiab ua rau muaj kev tshaib kev nqhis. Thiab thaum koj tshaib plab, koj yuav muaj feem yuav tuav cov zaub mov qab uas koj tsis npaj siab yuav, kev tshawb fawb qhia.

Hauv qhov xwm txheej koj hloov koj lub siab thiab txiav txim siab tawm hauv lub khw, lub qhov rooj tsis siv neeg cuam tshuam los ntawm cov ntsuas cua sab nraud tsuas thaiv koj txoj hauv kev. Nrog rau lwm qhov kev thaiv, cov kev cuam tshuam no yuam koj taug kev hla ntu loj ntawm lub khw ntawm koj txoj kev tawm, Greenberg piav qhia.

Hauv Aisles

Cov kws tshawb fawb paub tias koj nyiam tshawb xyuas qhov nruab nrab ntawm cov txee thiab qhov kawg ntawm cov khoom noj khoom haus feem ntau. Vim li ntawd, cov khw muag khoom noj muab cov khoom ntxim nyiam tshaj plaws hauv cov chaw ntawd, Tal hais. Ntawm qhov tod tes, cov lag luam lag luam thiab cov khoom tshwj xeeb feem ntau yog ntsaws rau saum thiab hauv qab txee qhov chaw uas koj lub qhov muag tsis quav ntsej.

Rau qhov laj thawj zoo sib xws, cov khoom koj xav tau tshaj plaws (mis, qe, thiab butter) yuav luag ib txwm tso kom deb li deb ntawm lub khw nkag mus li sai tau, Tal piav qhia. Qhov no yuam koj kom hla ntau lwm cov khoom ntawm txoj kev. Thiab ntau yam khoom koj dhau, muaj feem ntau koj yuav pov cov khoom rau hauv koj lub laub, kev tshawb fawb qhia. (Lub laub khoom noj lawv tus kheej tau loj hlob zuj zus mus rau lub sijhawm, uas cov kev tshawb fawb qhia tau txhawb kom koj yuav ntau ntxiv txhawm rau txhawm rau sau lawv.)

Muag thiab Tshwj Xeeb

Thaum koj pom tus nqi txo lossis muag cov khoom (cov cim daj uas qw "Ob rau ib qho!" Lossis "Txuag 30 Feem pua!"), Ib feem ntawm koj lub hlwb hu ua mesial prefrontal cortex teeb, pom kev tshawb fawb los ntawm Stanford University. Txoj kev ntseeg tias koj yuav txuag tau nyiaj kuj hloov tawm ib feem ntawm koj cov noodle txuas rau qhov mob thiab kev txiav txim siab tsis yuav, txoj kev tshawb fawb qhia. Txawm hais tias koj tsis xav tau cov khoom muag tiag tiag, koj lub hlwb nudges koj mus rau kev yuav nws, txoj kev tshawb fawb qhia.

Cov khw muag khoom kuj tseem siv cov txheej txheem hu ua "anchoring," thawj zaug tso los ntawm cov kws tshawb fawb Israeli hauv xyoo 1970. Thauj tog rau nkoj koom nrog khi koj lub siab rau qhov pib, tus nqi siab dua yog li txawm tias tus nqi raug muab zoo li zoo li qab zib. Ib qho piv txwv: Yog tias koj pom ib yam khoom muag ntawm nws tus kheej rau $ 3.99, koj yuav tsis tshua yuav nws dua li yog tias, txoj cai saum toj no tus nqi, koj kuj pom, "Nyob li $5.49." Koj lub hlwb ntseeg tias koj txuag nyiaj txawm tias tej zaum koj yuav tsis tau yuav cov khoom yam tsis muaj qhov sib piv.

Scanning Product Labels

Nws tsis yog qhov xav tsis thoob tias cov khw muag khoom noj qhia txog lawv cov khoom noj qab haus huv tshaj plaws nrog cov lus thov xws li "0 Trans Fats!" los yog "100 Percent Whole Grain!" Thiab thaum cov lus hais no (feem ntau) muaj tseeb, qhov ntawd tsis txhais tau tias cov khoom noj sab hauv tsis tau ntim nrog lwm cov khoom ntxiv ntxiv, "Tal hais. Kuj tseem muaj kev tshawb fawb uas qhia pom cov zaub mov ntsuab ua cov khoom lag luam zoo rau koj, txawm tias cov khoom yog ncuav qab zib lossis mis nyuj khov.

Qee cov ntawv tseem hais txog cov khoom lag luam cov yam ntxwv tseem ceeb kom nws zoo li tshwj xeeb, Tal hais. Ib qho piv txwv: Ib lub taub ntim kua mis tuaj yeem hais tias, "Qhov Zoo Tshaj Plaws ntawm Probiotics!" txawm tias tag nrho cov kua mis yog ib txwm muaj probiotic. Thiab hnub tas sij hawm lossis "zoo tshaj" cov hnub tam sim no tshwm sim ntawm txhua yam los ntawm cov nplej zom ntses mus rau lub tais tso quav. Tab sis tsis txhob dag rau hauv kev ntseeg tias cov khoom no tas sij hawm sai heev, Greenberg ceeb toom. "Cov lag luam muag khoom ntxiv hnub tas sij hawm los txhawb kom koj mus yuav cov khoom tshiab," nws piav qhia. Feem ntau, txawm tias mis nyuj thiab qe yuav nyob ntev li ob peb hnub dhau los ntawm daim ntawv lo, nws hais ntxiv.

Thaum Koj Tshawb Xyuas

Tom qab kev tshaj tawm kev lag luam koj tau nyuam qhuav thawb koj lub laub hla, txoj kab kev txheeb xyuas yuav yog qhov kev sim loj tshaj plaws ntawm lub zog. Ntau qhov kev sim tau pom tias koj tus kheej tswj tau zoo li tawg thaum koj raug yuam kom txiav txim siab ntau. Cov kws paub txog cov neeg siv khoom tau pom tias koj lub paj hlwb puas muaj feem yuav raug ntxias los ntawm cov khoom qab zib, cov ntawv xov xwm, thiab lwm yam impulse-yuav ntawm lub npe.

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