Vim Li Cas Koj Yuav Tsum Saib Xyuas Txog Greenwashing - thiab Yuav Ua Li Cas Pom Nws
Zoo Siab
- Greenwashing yog dab tsi, Tseeb?
- Sawv ntawm Greenwashing
- Qhov cuam tshuam ntawm Greenwashing
- Cov chij liab loj tshaj plaws ntawm Greenwashing
- 1. Nws thov kom "100 feem pua sustainable."
- 2. Cov lus thov tsis meej.
- 3. Tsis muaj ntawv pov thawj los thaub qab cov lus thov.
- 4. Lub tuam txhab tshaj tawm nws cov khoom raws li rov ua dua tshiab lossis biodegradable.
- Yuav Ua Li Cas Thiaj Li Tus Neeg Tau Txais Kev Pab thiab Tsim Kev Hloov
- Tshuaj xyuas rau
Txawm hais tias koj khaus los yuav ib daim tshiab ntawm cov khaub ncaws hnav lossis cov khoom lag luam zoo nkauj tshiab, koj yuav pib koj tshawb nrog cov npe ntawm yuav tsum-muaj cov yam ntxwv ntev li ib qho uas koj yuav coj mus rau tus tswv tsev thaum tab tom nrhiav tsev. khub ntawm workout leggings yuav tsum tau squat-pov thawj, hws-wicking, siab-waisted, pob taws-ntev, thiab nyob rau hauv pob nyiaj siv. Lub ntsej muag lub ntsej muag yuav xav tau cov khoom xyaw uas tau pom zoo los ntawm kws kho mob dermatologist, cov tshuaj tiv thaiv pob txuv, moisturizing zoo, thiab kev mus ncig ua si loj kom tau txais qhov chaw hauv koj lub sijhawm.
Tam sim no, ntau tus neeg siv khoom tab tom ua "zoo rau ib puag ncig" rau lawv cov npe ntawm cov yam ntxwv tseem ceeb. Hauv kev tshawb fawb lub Plaub Hlis ua los ntawm LendingTree ntawm ntau dua 1,000 Asmeskas, 55 feem pua ntawm cov neeg teb hais tias lawv txaus siab them nyiaj ntau dua rau cov khoom lag luam zoo ib puag ncig, thiab 41 feem pua ntawm cov xyoo txhiab tau tshaj tawm poob nyiaj ntau ntawm cov khoom lag luam hauv eco ntau dua li yav dhau los. Nyob rau tib lub sijhawm, ntau tus neeg siv khoom lag luam tau khav theeb kev txhawb nqa ntawm lawv cov pob khoom; Hauv 2018, cov khoom lag luam ua lag luam "sustainable" tau nce 16.6 feem pua ntawm kev ua lag luam, nce los ntawm 14.3 feem pua hauv 2013, raws li kev tshawb fawb los ntawm New York University's Stern's Center for Sustainable Business.
Tab sis qhov tsis sib xws rau lo lus qub qub, tsuas yog vim koj pom nws, tsis tau txhais hais tias koj yuav tsum ntseeg nws. Raws li kev txaus siab rau pej xeem hauv cov khoom lag luam hauv eco loj hlob, yog li kev xyaum ua dej ntsuab.
Greenwashing yog dab tsi, Tseeb?
Yooj yim muab, kev ntxuav dej ntsuab yog thaum lub tuam txhab nthuav tawm nws tus kheej, qhov zoo, lossis kev pabcuam - xws li hauv nws cov lag luam, ntim khoom, lossis cov lus tshaj tawm txoj haujlwm - raws li muaj kev cuam tshuam zoo rau ib puag ncig ntau dua li qhov nws ua tau, hais tias Ashlee Piper, kev ruaj khov. kws txawj thiab tus sau ntawm Muab Sh:*Ua Zoo. Nyob Zoo. Txuag lub ntiaj teb. (Muas Nws, $ 15, amazon.com). "[Nws yog ua los ntawm] cov tuam txhab roj, khoom noj khoom haus, hom khaub ncaws, khoom zoo nkauj, tshuaj ntxiv," nws hais. "Nws yog insidious - nws nyob txhua qhov chaw."
Cov ntaub ntawv hauv cov ntsiab lus: Ib xyoo 2009 kev tshuaj xyuas ntawm 2,219 cov khoom lag luam hauv North America uas ua "cov ntawv thov ntsuab" - suav nrog kev noj qab haus huv thiab kev zoo nkauj, tsev, thiab cov khoom siv tu - pom tias 98 feem pua tau ua txhaum ntawm kev ntxuav dej ntsuab. Cov tshuaj txhuam hniav tau touted li "tag nrho cov natural" thiab "certified organic" yam tsis muaj ntaub ntawv pov thawj rov qab, sponges tau vaguely hu ua "lub ntiaj teb-phooj ywg," thiab lub cev lotions thov kom "'naturally pure" - ib lo lus uas feem ntau cov neeg tau txais kev pab xav tias. txhais tau tias "nyab xeeb" lossis "ntsuab," uas tsis tas li, raws li txoj kev tshawb fawb.
Tab sis cov nqe lus no puas yog tag nrho qhov loj ntawm kev cog lus? Ntawm no, cov kws tshaj lij cuam tshuam qhov cuam tshuam ntsuab ntxuav rau ob lub tuam txhab thiab cov neeg siv khoom, nrog rau yuav ua li cas thaum koj pom nws.
Sawv ntawm Greenwashing
Ua tsaug rau hauv internet, kev tshaj xov xwm, thiab kev sib txuas lus ntawm lub qhov ncauj qub, cov neeg siv khoom hauv xyoo tas los no tau txais kev kawm ntau dua ntawm cov teeb meem ib puag ncig thiab kev sib raug zoo nrog rau kev tsim cov khoom siv, hais tias Tara St. James, tus tsim ntawm Re: Source(d), kev pab tswv yim platform rau sustainability lub tswv yim, muab saw, thiab textile nrhiav hauv kev lag luam zam. Ib qho teeb meem zoo li no: Txhua xyoo, kev lag luam textile, uas tsim cov khaub ncaws sawv cev ze li ob feem peb, tso siab rau 98 lab tons ntawm cov peev txheej uas tsis tuaj yeem txuas ntxiv - xws li roj, chiv, thiab tshuaj lom neeg - rau kev tsim khoom. Nyob rau hauv tus txheej txheem, 1.2 billion tons ntawm tsev xog paj gases raug tso tawm rau hauv cov huab cua, ntau tshaj li tag nrho cov thoob ntiaj teb flights thiab maritime shipping ua ke, raws li lub Ellen MacArthur Foundation, ib tug kev siab hlub tsom mus rau accelerating txoj kev hloov mus rau ib tug tsawg-kawg kev lag luam. (Qhov no tsuas yog ib qho laj thawj vim li cas nws tseem ceeb heev rau kev mus kav khw rau cov khaub ncaws ua haujlwm ruaj khov.)
Qhov kev xav tsis thoob uas tau tshwm sim tshiab no tau txhawb kom muaj kev thov kom muaj lub luag haujlwm ua cov khoom lag luam thiab cov qauv kev lag luam, uas cov tuam txhab xub xav tias yuav yog lub sijhawm luv, kev nyiam sib xws, nws piav qhia. Tab sis cov kev kwv yees no tau hais tsis tseeb, hais tias St.
Qhov kev sib xyaw ua ke ntawm cov neeg siv khoom xav tau ntau rau cov khoom siv hauv eco-phooj ywg thiab cov khoom lag luam tam sim ntawd yuav tsum tau ua kom ruaj khov - lub ntsiab lus tsim thiab tsim tawm hauv txoj hauv kev uas tsis ua rau lub ntiaj teb thiab cov pej xeem ntawm nws cov peev txheej - tsim dab tsi St. James hu ua "zoo meej" cua daj cua dub" rau kev ntxuav zaub ntsuab. Nws tau hais tias "Cov tuam txhab tam sim no xav tau txais ntawm bandwagon tab sis tej zaum tsis paub tas yuav ua li cas, lossis lawv tsis xav nqis peev lub sijhawm thiab peev txheej los ua qhov hloov pauv uas tsim nyog," nws hais. "Yog li lawv tau lees txais cov kev coj ua no ntawm kev sib txuas lus uas lawv tab tom ua, txawm hais tias lawv yuav tsis ua lawv." Piv txwv li, ib lub tuam txhab activewear tej zaum yuav hu nws leggings "sustainable" txawm hais tias cov khoom muaj tsuas yog 5 feem pua polyester recycled thiab yog tsim ntau txhiab mais ntawm qhov chaw uas nws tau muag, ua rau cov tsoos tsho cov pa roj carbon hneev taw ntau dua. Ib lub npe zoo nkauj tuaj yeem hais nws daim di ncauj los yog lub cev pleev ua nrog cov khoom xyaw organic yog "eco -friendly" txawm hais tias lawv muaj cov xibtes roj - uas ua rau muaj kev puas tsuaj rau hav zoov, ua rau muaj kev puas tsuaj rau cov tsiaj uas muaj kev phom sij, thiab huab cua muaj kuab paug.
Qee zaum, ib lub tuam txhab kev ntxuav dej ntsuab yog qhov tsis ncaj ncees thiab tsis txhob txwm ua, tab sis feem ntau, St. James ntseeg tias nws tsuas yog tshwm sim los ntawm kev tsis muaj kev kawm lossis kev nthuav tawm cov ntaub ntawv tsis raug hauv ib lub tuam txhab. Hauv kev lag luam zam, piv txwv li, tsim qauv, tsim khoom, thiab muag khoom thiab muag khoom lag luam zoo li ua haujlwm sib cais, ntau qhov kev txiav txim siab tsis tshwm sim thaum txhua tog neeg nyob hauv ib chav, nws hais. Thiab qhov kev sib txuas no tuaj yeem tsim qhov xwm txheej uas zoo li zoo li kev ua si tawg ntawm xov tooj. "Cov ntaub ntawv yuav raug muab cais lossis sib txuas lus tsis raug los ntawm ib pab pawg mus rau lwm qhov, thiab los ntawm lub sijhawm nws tau txais mus rau lub tuam txhab kev lag luam, cov lus sab nraud tsis zoo ib yam li nws pib li cas, txawm nws yog los ntawm lub tuam tsev ruaj ntseg lossis chav tsim qauv," hais tias St. James. "Hloov pauv mus rau qhov ntawd, lub tuam txhab kev lag luam ib yam yuav tsis nkag siab qhov lawv tab tom sib tham sab nrauv, lossis lawv tab tom hloov qhov kev xa xov kom ua rau nws zoo dua qub rau qhov lawv xav tias cov neeg siv khoom xav hnov."
Ua ke qhov teeb meem yog qhov tseeb tias tsis muaj kev saib xyuas ntau. Tsoom Fwv Saib Xyuas Kev Lag Luam Tsoom Fwv Cov Lus Qhia Ntsuab muab qee cov lus qhia txog yuav ua li cas cov neeg lag luam tuaj yeem zam qhov kev thov ib puag ncig uas "tsis ncaj ncees lossis dag" raws li Tshooj 5 ntawm FTC Txoj Cai; Txawm li cas los xij, lawv tau hloov kho zaum kawg hauv xyoo 2012 thiab tsis hais txog kev siv cov lus "sustainable" thiab "natural." FTC tuaj yeem ua ntawv tsis txaus siab yog tias tus neeg lag luam ua rau cov lus tsis txaus siab (xav tias: hais tias ib yam khoom tau lees paub los ntawm lwm tus neeg sab nrauv yog tias nws tsis tau lossis hu rau cov khoom "ozone-phooj ywg," uas tsis raug qhia tias cov khoom muaj kev nyab xeeb rau cov khoom. huab cua tag nrho). Tab sis tsuas yog 19 qhov kev tsis txaus siab tau raug foob txij li xyoo 2015, tsuas yog 11 hauv kev lag luam kev zoo nkauj, kev noj qab haus huv, thiab zam.
Qhov cuam tshuam ntawm Greenwashing
Hu rau kev ua haujlwm sab saum toj "sustainable" lossis muab cov lus "txhua yam ntuj tso" rau ntawm lub ntsej muag moisturizer lub ntim yuav zoo li NBD, tab sis kev ntxuav dej ntsuab yog teeb meem rau ob lub tuam txhab thiab cov neeg siv khoom. "Nws tsim kev nkag siab ntawm kev tsis ntseeg ntawm cov neeg siv khoom thiab cov khoom lag luam, thiab yog li cov khoom lag luam uas ua tau raws li lawv thov ua tam sim no tau raug tshuaj xyuas tib yam li cov hom lag luam uas tsis ua dab tsi," hais tias St. "Tom qab ntawd cov neeg siv khoom yuav tsis tso siab rau txhua yam - kev thov ntawm cov ntawv pov thawj, kev thov ntawm cov saw hlau lub luag haujlwm, kev thov ntawm cov phiaj xwm kev ruaj ntseg tiag tiag - thiab yog li nws ua rau nws nyuaj rau kev hloov pauv hauv kev lag luam." (Kawm: 11 Sustainable Activewear Brands Tsim Nyog Ua Rau Lub Hlwb Hauv)
Tsis hais txog, nws tso lub nra rau tus neeg siv khoom los tshawb fawb lub npe kom paub tias ib puag ncig cov txiaj ntsig nws qhov kev tshaj tawm yog raug cai, hais tias Piper. "Rau peb cov uas xav pov npav tiag tiag nrog peb duas, uas yog ib qho tseem ceeb tshaj plaws uas peb tuaj yeem ua tau raws li cov tib neeg, nws ua rau nws nyuaj rau kev xaiv zoo," nws hais. Thiab los ntawm qhov tsis paub txog kev yuav cov khoom lag luam los ntawm lub hom lag luam uas ua txhaum ntawm kev ntxuav dej ntsuab, koj "ua kom lawv txuas ntxiv kev ntxuav dej ntsuab thiab av nkos dej ntawm kev ruaj ntseg nrog koj cov nyiaj txiag," ntxiv St. James. (Lwm qhov kev xaiv zoo koj tuaj yeem ua nrog koj li nyiaj daus las: Kev nqis peev nws hauv cov lag luam uas muaj cov neeg tsawg.)
Cov chij liab loj tshaj plaws ntawm Greenwashing
Yog tias koj tab tom saib cov khoom lag luam nrog qee qhov muaj peev xwm sketchy thov, koj tuaj yeem qhia tau tias nws tau raug ntxuav yog tias koj pom ib qho ntawm cov chij liab. Koj tseem tuaj yeem saib mus rau qhov tsis muaj txiaj ntsig Remake lossis app Zoo rau Koj, ob qho tib si uas ntsuas cov hom zam raws li kev ruaj khov ntawm lawv cov kev coj ua.
Thiab yog tias koj tseem tsis paub meej lossis tsuas yog xav tau cov ntaub ntawv ntxiv, tsis txhob ntshai nug thiab tawm tsam cov tuam txhab txog lawv cov kev coj ua (ntawm kev tshaj xov xwm, email, lossis xa ntawv qwj) - seb nws puas yog nug txog leej twg ua koj qhov kev ncaws pob thiab qhov twg lossis qhov twg. pes tsawg ntawm cov yas uas rov ua dua tshiab uas nkag rau hauv koj lub ntsej muag ntxuav lub raj mis, hais tias St. James. "Nws tsis yog taw tes ntiv tes lossis tso kev liam, tab sis nws yog qhov thov kom muaj kev lav phib xaub thiab pob tshab los ntawm cov khoom lag luam thiab txhawb nqa cov neeg siv khoom kom paub ntau ntxiv txog yam khoom tsim thiab qhov twg lawv tau tsim," nws piav qhia.
1. Nws thov kom "100 feem pua sustainable."
Thaum muaj tus lej muaj nuj nqis txuas nrog cov khoom lag luam, kev pabcuam, lossis lub tuam txhab kev lees paub kev ruaj ntseg, muaj lub sijhawm zoo uas nws tau raug tshuaj ntsuab, hais tias St. "Tsis muaj feem pua ntawm kev ruaj ntseg vim tias kev ruaj ntseg tsis yog qhov ntsuas - nws yog lub kaus mom rau ntau lub tswv yim sib txawv," nws piav qhia. Nco ntsoov, sustainability encompasses tas li hloov cov teeb meem nyob ib ncig ntawm kev noj qab haus huv, kev ua hauj lwm, inclusions, pov tseg thiab noj, thiab ib puag ncig, ua rau nws tsis yooj yim sua kom muaj nuj nqis, nws hais.
2. Cov lus thov tsis meej.
Cov lus tsis txaus ntseeg xws li "ua los ntawm cov khoom siv tau ruaj khov" lossis "ua los ntawm cov ntsiab lus rov ua dua tshiab" luam tawm ua siab tawv ntawm cov ris tsho ua viav vias (cov yas lossis ntawv cim npe uas koj hle khaub ncaws tom qab koj yuav nws) kuj yog qhov ua rau ceeb toom, hais tias St. James. "Tshwj xeeb yog tias koj tab tom saib cov activewear, nws yog ib qho tseem ceeb kom tsis txhob saib dab tsi lub hang tag hais vim hais tias nws tsuas yog hais tias 'ua los ntawm recycled yas hwj,' thiab qhov ntawd zoo li zoo," nws hais. "Tab sis thaum koj saib daim ntawv saib xyuas, nws yuav hais tias tsib feem pua polyester siv tau thiab 95 feem pua polyester. Qhov tsib feem pua tsis yog qhov cuam tshuam loj."
Tib yam mus rau cov ntsiab lus dav xws li "ntsuab," "ntuj," "huv," "eco-friendly," "meej pem," thiab txawm tias "organic," ntxiv Piper. "Kuv xav tias koj pom nrog cov khoom zoo nkauj uas qee lub tuam txhab [ua lag luam lawv tus kheej li] 'kev zoo nkauj huv' - uas txhais tau tias muaj cov tshuaj tsawg dua los tso rau hauv koj lub cev, tab sis nws tsis tas txhais tau tias cov txheej txheem tsim khoom lossis ntim khoom yog eco. - phooj ywg, "nws piav qhia. (Muaj feem cuam tshuam: Qhov sib txawv ntawm Cov Khoom Zoo thiab Ntuj Zoo Li Cas?)
3. Tsis muaj ntawv pov thawj los thaub qab cov lus thov.
Yog hais tias lub npe activewear hais tias lawv cov khaub ncaws yog tsim los ntawm 90 feem pua cov paj rwb organic los yog lub npe zoo nkauj tshaj tawm nws tus kheej kom 100 feem pua ntawm cov pa roj carbon monoxide tsis muaj pov thawj los txhawb nws, coj cov lus thov nrog cov ntsev ntsev. Koj qhov thawj koom ruam zoo tshaj plaws kom ntseeg tau tias cov lus tshaj tawm no yog qhov tseeb yog txhawm rau txheeb xyuas cov ntawv pov thawj thib peb uas ntseeg tau, hais tias St. James.
Rau cov khaub ncaws ua los ntawm cov paj rwb organic thiab lwm yam fiber ntau, St. Cov ntawv pov thawj no ua kom cov ntaub ntawv ua tiav nrog tsawg kawg 70 feem pua cov ntaub ntawv pov thawj cov organic fibers thiab qee cov qauv kev ua haujlwm thiab kev ua haujlwm tau ntsib thaum lub sijhawm ua thiab tsim khoom. Raws li cov khaub ncaws uas muaj cov khoom siv rov ua dua tshiab, Piper pom zoo kom nrhiav Ecological thiab Recycled Textile Standard certification los ntawm Ecocert, lub tuam txhab uas txheeb xyuas qhov feem pua ntawm cov khoom siv rov ua dua tshiab hauv cov ntaub thiab qhov twg nws tau los ntawm, nrog rau lwm qhov kev thov ib puag ncig nws yuav ua tau ( xav: feem pua ntawm kev txuag dej lossis kev txuag CO2).
Cov Ntawv Pov Thawj Ua Lag Luam Ncaj Ncees, xws li Kev Lag Luam Ncaj Ncees tau lees paub los ntawm Kev Lag Luam Ncaj Ncees Tebchaws Asmeskas, tseem yuav ua kom koj cov khaub ncaws tau ua hauv cov chaw tsim khoom uas cog lus tias yuav txhawb nqa tus txheej txheem kev ua haujlwm thoob ntiaj teb lees paub, muab txiaj ntsig ntau dua rau cov neeg ua haujlwm, ua haujlwm tiv thaiv thiab rov ua haujlwm ib puag ncig thiab tsis tu ncua ua hauj lwm mus rau huv si (aka tsawg puas) ntau lawm. Txog cov khoom lag luam zoo nkauj, Ecocert tseem muaj ntawv pov thawj rau cov organic thiab ntuj cov tshuaj pleev ib ce hu ua COSMOS uas tau lees paub kev tsim khoom thiab ua haujlwm ib puag ncig zoo, muaj lub luag haujlwm siv cov peev txheej ntuj, tsis muaj cov khoom xyaw roj av, thiab ntau ntxiv.
FTR, feem ntau cov hom lag luam uas muaj cov ntawv pov thawj ib puag ncig no yuav xav khav nws, hais tias Piper. "Lawv yuav dhau los ua pob tshab tshaj plaws txog nws, tshwj xeeb tshaj yog vim tias txhua daim ntawv pov thawj tuaj yeem kim heev kom tau txais thiab siv sijhawm ntau, yog li lawv yuav muaj cov khav theeb ntawm lawv ntim," nws piav qhia. Tseem, cov ntawv pov thawj no tuaj yeem kim thiab feem ntau xav tau sijhawm ntau thiab lub zog los thov rau, uas yuav ua rau nyuaj rau cov lag luam me kom tau qhab nia, hais tias Piper. Tias yog thaum nws muaj txiaj ntsig kom ncav cuag lub hom phiaj thiab nug txog lawv cov ntawv thov, khoom siv, thiab cov khoom xyaw. "Yog tias koj nug ib lo lus los sim nrhiav cov lus teb ib puag ncig kev ruaj ntseg thiab lawv tau muab txoj cai coj txawv txawv rau koj raws li cov lus teb lossis nws tsuas yog zoo li lawv tsis teb koj cov lus nug, Kuv yuav tsiv mus rau lwm lub tuam txhab."
4. Lub tuam txhab tshaj tawm nws cov khoom raws li rov ua dua tshiab lossis biodegradable.
Thaum St. James yuav tsis mus kom deb li hais tau cov khoom lag luam uas khav nws cov khoom siv rov ua dua tshiab lossis biodegradability yog ua txhaum ntawm kev ntxuav ntsuab, nws yog ib yam uas yuav tsum tau ceev faj thaum yuav ib lub tshiab polyester activewear teeb lossis yas yas los tiv thaiv kev laus qab zib. Nws piav qhia "Nws ua rau muaj kev xav tias hom khoom muaj lub luag haujlwm ntau dua li nws yog," nws piav qhia. "Nyob rau hauv txoj kev xav, tej zaum cov khoom siv nyob rau hauv lub tsho no yog recyclable, tab sis yuav ua li cas cov neeg tau txais kev pab tiag tiag recycle nws? Dab tsi systems nyob rau hauv koj cheeb tsam? Yog hais tias kuv ua siab ncaj rau koj, tsis muaj ntau."
ICYDK, tsuas yog ib nrab ntawm cov neeg Amelikas tau txais kev nkag mus rau kev rov ua dua tshiab thiab tsuas yog 21 feem pua tau nkag mus rau cov kev pabcuam poob, raws li Txoj Haujlwm Rov Ua Haujlwm. Thiab txawm tias muaj cov kev pabcuam rov ua dua tshiab, cov khoom siv rov ua dua tshiab feem ntau muaj cov khoom tsis tuaj yeem rov ua dua tshiab (xav tias: cov straws thiab hnab yas, cov khoom siv noj) thiab cov ntim khoom qias neeg. Hauv cov xwm txheej no, cov khoom siv loj (nrog rau cov khoom uas ua tau rov ua dua tshiab) hnub kawg raug hlawv, xa mus rau qhov chaw pov tseg, lossis ntxuav mus rau hauv dej hiav txwv, raws li Tsev Kawm Ntawv Huab Cua Columbia. TL; DR: Muab pov tseg koj lub thawv khoob ntawm tes pleev xim rau hauv lub thawv ntsuab tsis tau txhais hais tias nws yuav tawg thiab hloov mus rau ib yam tshiab.
Ib yam li ntawd, ib yam khoom uas yog "compostable" lossis "biodegradable" ua tau ua kom zoo dua rau ib puag ncig raws li cov xwm txheej zoo, tab sis cov neeg feem coob tsis muaj kev nkag mus rau hauv nroog composting, hais Piper. "[Cov khoom lag luam] yuav nkag mus rau hauv qhov chaw pov tseg, thiab cov chaw pov tseg yog qhov tsis txaus ntseeg ntawm cov pa oxygen thiab microbes thiab lub hnub ci, txhua yam khoom tsim nyog rau txawm tias biodegradable khoom rau decompose," nws piav qhia. Tsis hais, nws tso lub luag haujlwm rau cov khoom ib puag ncig cuam tshuam rau cov neeg siv khoom, uas tam sim no yuav tsum txiav txim siab yuav ua li cas pov tseg lawv cov khoom thaum nws mus txog qhov kawg ntawm nws lub neej, hais tias St. James. "Tus neeg siv khoom yuav tsum tsis muaj lub luag haujlwm ntawd - Kuv xav tias nws yuav tsum yog lub hom," nws hais. (Saib: Yuav Ua Li Cas Ua Ib Lub Hauv Paus)
Yuav Ua Li Cas Thiaj Li Tus Neeg Tau Txais Kev Pab thiab Tsim Kev Hloov
Tom qab koj pom qee yam ntawm cov lus piav qhia txog kev ua kis las lossis tshuaj zawv plaub hau tau raug ntxuav, qhov zoo tshaj plaws yuav tsum ua yog kom tsis txhob yuav cov khoom ntawd kom txog thaum lub tuam txhab hloov nws cov kev coj ua, hais tias St. James. "Kuv xav tias qhov zoo tshaj plaws uas peb tuaj yeem ua tau yog tshaib plab cov khoom ntawm peb cov nyiaj," Piper ntxiv. "Yog tias koj xav tias tshwj xeeb tshaj yog cov neeg ua haujlwm-y thiab koj muaj sijhawm thiab bandwidth, nws tsim nyog sau tsab ntawv succinct lossis email rau lub tuam txhab tus thawj coj ntawm kev ruaj khov lossis koom tes hauv zej zog ntawm LinkedIn." Nyob rau hauv daim ntawv ceev no, piav qhia tias koj tsis ntseeg txog cov npe thov thiab hu rau nws kom muab cov ntaub ntawv raug, hais tias St. James.
Tab sis yuav cov khoom lag luam zoo tiag tiag thiab zam kev dupes tsis yog ib qho nkaus xwb - lossis qhov zoo tshaj plaws - txav koj tuaj yeem ua kom txo qis koj hneev taw. "Lub luag haujlwm tseem ceeb tshaj plaws uas tus neeg siv khoom tuaj yeem ua tau, dua li tsis yuav ib yam dab tsi, yog saib xyuas nws zoo, khaws nws ntev, thiab xyuas kom meej tias nws dhau mus - tsis muab pov tseg lossis xa mus rau qhov chaw pov tseg," hais tias St.
Thiab yog tias koj poob qis thiab muaj peev xwm ua rau koj lub ntsej muag plaub hau los ntawm kos los yog ua rau koj cov khaub ncaws hnav, zoo dua, ntxiv Piper. Nws hais tias "Thaum nws zoo heev uas tib neeg xav yuav ntau dua, qhov zoo tshaj plaws peb tuaj yeem ua tau yog khw muag khoom lossis tsis yuav khoom," nws hais. "Koj tsis tas yuav poob rau hauv qhov ntxiab ntawm koj yuav tsum yuav koj txoj hauv kev mus rau kev ruaj ntseg vim tias qhov ntawd tsis yog qhov kev daws teeb meem."