Vim Li Cas Lululemon Nqi 1,000 Feem Ntau Ntau Ntawm Kev Muag Khoom
Zoo Siab
Koj puas them $800 rau ib nkawm luv luv? Yuav ua li cas txog $ 250 rau ib lub tsho ncaws pob? Thiab yuav ua li cas yog tias cov nqi ntawd yog cov khoom koj tuaj yeem nqa ntawm koj lub khw khw hauv ib cheeb tsam, tsis yog ib qho-ntawm-ib-yam, zoo nkauj couture? Hloov tawm, qee tus Lululemon cov kiv cua tau them ntau npaum li ntawd thiab ntau rau cov neeg muag khoom los ntawm txoj kev ntawm Facebook pab pawg, eBay, thiab cov vev xaib xa khoom zoo li Tradesy, qhov twg tus nqi cim npe tuaj yeem nce siab txog li 1000 feem pua ntawm cov nqi muag khoom-uas, yog tias koj tsis tau siv Lululemon tsis ntev los no, twb tau nce siab me ntsis rau txhua tus poj niam pob nyiaj pib nrog. (Qee cov khaub ncaws ua haujlwm thiab khoom siv tiag tiag yog tsim nyog nqis peev-nws tsuas yog nyob ntawm yam koj tab tom yuav. Txheeb xyuas Txuag vs. Txaus Splurge: Khaub Ncaws Ua Haujlwm thiab Iav.)
Racked tshaj tawm tias ntau pua txhiab tus tib neeg koom nrog hauv qab no Lululemon rov muag zej zog-Canadian tus muag khoom "kev lag luam thib ob." Thaum cov kiv cua online txaus siab them tus nqi vwm rau muag lossis muag khoom rov qab tsis tau hnov dua, nws yog qhov haujlwm uas koj yuav muaj feem cuam tshuam nrog cov khoom kim heev xws li Chanel lossis Louis Vuitton. "Lululemon muaj ib qho ntawm qhov muag tau zoo tshaj plaws ntawm peb lub xaib thiab cov ntaub ntawv tau zoo ib yam," Tradesy CEO Tracy DiNunzio hais rau Racked. "Peb qee zaum yuav pom qhov kev txaus siab zoo ib yam nrog cov lag luam nruab nrab, tab sis hom kev thov no tsis tau hnov dua txog kev ua si lom zem."
Yog li, vim li cas thiaj li muaj lub tsho ua haujlwm zoo li Lululemon ua rau cov khoom lag luam kub ntawm kev lag luam muag online, mus txog nrog cov tsim khoom tshwj xeeb? Tom qab tag nrho, txhua tus tuaj yeem yuav khoom ntawm ib ntawm Lululemon cov cib-thiab-mortar qhov chaw-tsis muaj npe tos thiab cov neeg muag muag muag. Qee qhov ntawm cov khoom lag luam loj tshaj plaws hais txog lub tuam txhab tus kheej txoj cai yog qhov laj thawj tseem ceeb rau Lululemon kev nthuav dav hauv kev muag khoom. Lululemon khaws cov khoom lag luam tsis txaus rau lub hom phiaj, tso tawm cov khoom txwv tsawg thiab txhob txwm tsis thim rov qab, ua rau cov neeg siv khoom lag luam tshawb nrhiav frantically hauv online rau cov khoom muag-li no cov khoom lag luam tawm tsis txaus ntseeg ntawm cov ris tsho thiab cov khoom siv uas feem ntau nrov hauv khw muag khoom qis dua $ 150. (Kom paub 5 Lub Tuam Txhab Ua Yeeb Yam Tshiab Sib Tw Ua Si thiab Zam.)
Nrog rau kev ua kis las ua ib qho kev nyiam tshaj plaws uas tsis muaj qhov qhia txog kev qeeb, peb tsis tuaj yeem hais tias tus qauv tsis txaus yog qhov zoo li no rau Lululemon-peb tsuas yog tsis tau muag tag nrho ntawm cov luv $ 800.