Olay's Super Bowl Ad Nta Pawg ntawm Cov Poj Niam Tsis Zoo Uas Xav Tau #MakeSpaceForWomen Hauv STEM

Zoo Siab

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Thaum nws los txog rau Super Bowl thiab nws qhov kev cia siab tshaj tawm, cov poj niam zoo li yog cov neeg mloog uas feem ntau tsis nco qab. Olay tab tom sim hloov qhov ntawd nrog kev tso dag, tab sis kev txhawb nqa kev lag luam uas ceeb toom tib neeg nyob txhua qhov chaw kom ua chaw rau poj niam hauv ib txwm txiv neej-ua tus thawj.

Starring comedian Lilly Singh, actress Busy Philipps, so haujlwm NASA astronaut Nicole Stott, actress Taraji P. Henson, thiab tus neeg sau xov xwm Katie Couric, Olay's Super Bowl LIV ad qhia tias cov poj niam tsis ntshai cov neeg coob mus nrhiav #MakeSpaceForWomen hauv, zoo, qhov chaw ( ntau ntxiv ntawm Olay's hashtag thiab nws txoj kev pib ua haujlwm ib ntus). Kev lag luam yog kev tshoov siab los ntawm thawj tus poj niam taug kev ncig uas tau tshwm sim xyoo tas los, raws li xov xwm tshaj tawm los ntawm Olay.

"'Puas muaj chaw seem txaus rau poj niam?' Leej twg sau ntawv? Puas yog tib neeg tseem nug cov lus nug ntawd? " hais tias Couric hauv kev tshaj tawm qhib qhov xwm txheej.

Tu siab, ib txhia neeg yog tseem nug cov lus nug ntawd. "Raws li tus poj niam hauv STEM, Kuv paub tias nws zoo li cas thiaj yog ib tus ntawm cov poj niam nyob hauv ib chav - lossis ntawm chaw nres tsheb chaw," Stott hais txog Olay's Super Bowl ad hauv nqe lus. "Nws yog ib qho tseem ceeb rau txhua tus kom paub tias lub dav hlau tsis saib xyuas yog tias koj yog ib tug tub lossis ntxhais."

Olay vam tias nws txoj kev lag luam tuaj yeem pab kaw qhov sib txawv ntawm poj niam txiv neej nyob rau hauv ib txwm txiv neej-tswj thaj chaw thoob plaws lub rooj tsavxwm, suav nrog hauv STEM teb xws li chaw mus ncig, nrog rau hauv kev coj ua rau Super Bowl tshaj tawm. ICYDK, thaum ze li ib nrab (45 feem pua) ntawm NFL cov kiv cua yog poj niam, tsuas yog kwv yees li ib feem peb (27 feem pua) ntawm Super Bowl tshaj tawm yav dhau los tau ua rau cov poj niam zoo nkauj, raws li Olay tshaj tawm.

"Peb lees paub tias ntau qhov kev lag luam tseem tsis tau muaj kev sib haum xeeb ntawm poj niam txiv neej, uas yog vim li cas peb thiaj li siv peb lub Super Bowl tshaj tawm los nthuav tawm cov poj niam tsis ntshai uas tau ua trailblazers hauv lawv cov kev lag luam ua ib txoj hauv kev los txhawb tib neeg txhua qhov chaw kom tau txais kev koom tes thiab txhawb kev ua haujlwm # MakeSpaceForWomen, "Eric Rose, koom nrog tus thawj coj rau Olay, tau hais hauv nqe lus. "Olay ntseeg tias thaum peb tsim chaw rau poj niam, peb tsim chaw rau txhua tus." (Muaj feem cuam tshuam: Tsis khoom Philipps Muaj Qee Yam Zoo Tshaj Plaws los Hais Txog Kev Hloov Ntiaj Teb)

Raws li ib feem ntawm Olay's #MakeSpaceForWomen teg num (uas tam sim no nyob thiab yuav kav mus txog Lub Ob Hlis 3), rau txhua tweet uas hais txog hashtag thiab tags @OlaySkin, lub npe zoo nkauj yuav pub $ 1 (txog $ 500,000) rau cov neeg tsis muaj txiaj ntsig, Cov Ntxhais Hluas Code . Lub koom haum pab muab cov poj niam nrog rau kev siv thev naus laus zis, peev txheej, thiab txuj ci uas xav tau kom ua tiav hauv STEM cov haujlwm xws li computer science.

Ua ntej tshaj tawm nws Super Bowl ad, Olay twb tau pub $ 25,000 rau Cov Ntxhais Hluas Code hauv cov npe ntawm cov neeg caij nkoj Christina Koch thiab Jessica Meir, uas tau koom nrog kev taug kev thib ob txhua tus poj niam tsuas yog ob peb lub lis piam dhau los. (Related: Tus Poj Niam Ua Lag Luam Ua Lag Luam Hauv Lwm Cov Poj Niam Ua Lag Luam)

"Cov Poj Niam Uas Txoj Cai tau zoo siab koom tes nrog Olay rau qhov kev lag luam Super Bowl thiab ua kev zoo siab xyoo tas los ntawm txhua tus poj niam taug kev ncig," Reshma Saujani, tus tsim ntawm Girls Who Code, tau hais hauv nqe lus. "Qhov kev sib txawv no, txhua tus poj niam cam yog raws nraim qhov peb xav kom peb cov ntxhais xav txog thaum lawv xav txog kev ua haujlwm hauv computer science."

Cov khoom rau Olay tsis yog tsuas yog txhawb cov poj niam kom ua tiav lawv txoj kev npau suav, tab sis kuj tseem ceeb rau tib neeg txhua qhov chaw rau #MakeSpaceForWomen. Saib cov npe tag nrho ad hauv qab no:

Ntsuam xyuas rau